Fa’ la cosa giusta! is the national fair of conscious consumption and sustainable lifestyles in Italy. An event promoted and organised by Terre di Mezzo, being held in Milan, every March, since 2004. Forthcoming in 2019 the XVI edition.

Recent years have been marked by an increasing consumers’ awareness about their role in making “green choices” to guarantee a sustainable growth of the planet. In Italy as well as worldwide, the quest for products and services that combine quality and innovation with respect for people and the environment is gaining more and more attention. Since its launch in 2004, Fa’ la cosa giusta! has aimed at matching demand and supply, and today it is widely recognised as the national benchmark for conscious consumption and sustainable lifestyles.



Besides the over 700 stands hosted by the different thematic sections, Fa’ la cosa giusta! is a 3-day multifaceted event:

  • a calendar of conferences, lectures, round tables,
  •  practical activities and workshops;
  •  art and photo exhibitions;
  • entertainment;
  • food and conviviality.


  • Volunteer programme
  • School programme
  • “Family friendly” certificated event
  • Zero impact
  • Socially responsible financial and insurance services

Organised by:

It is the project planning & implementing department of Terre di Mezzo publisher. Established in 1994 as a street paper, Terre di mezzo has become one of the main independent publishers in Italy, releasing 40 new titles per year. Besides Fa’ la cosa giusta!, Terre di mezzo Eventi promoted other 3 yearly appointments of national relevance: So Critical So Fashion (within the Milano Fashion Week); Kuminda – Festival del diritto al cibo (3-day event on biodiversity and food sovereignty); la Scuola dell